Representative Case Payments
Improvement of the profitability
Analysis of the client portfolio, opportunities identification, launch of new marketing campaigns and campaign monetization
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The approach
Millennium bcp is looking to have a personalized view of the performance of each client with the entity. The bank wants to be able to see if it is applying the correct strategies in terms of Customer Relationship Management and definition of Marketing campaigns
Results
The following tasks and procedures have been completed successfully:
- Segmentation of the client portfolio according to the products owned and the spending channels on a monthly basis
- Study of the level of digitization of the client portfolio according to the entity’s communication channels
- Design and generation of personalized marketing campaigns for each group of clients of the entity according to their credit needs
- Statistical dashboard to monitor the marketing campaigns generated for the entity
